Rovi Guides, Inc.

Robin M Ford

Walter Richard Klappert

Claire Marie Wallters

Sally Cook

Barbara F Skliba

Young A Tang

Helen Zhang

Michael R Nichols

Daniel Thomas Ward

Paul Jensen

Methods and systems are described herein for a media guidance application that coordinates the display of direction-specific media assets on a display device associated with a particular direction. For example, the media guidance application may receive data (e.g., stored when an image or video was created) that indicates a direction a content capture device was facing when the image or video was captured. Based on that data, the media guidance application may select a particular display device (e.g., a computer, tablet, television, etc.) that corresponds to the direction (e.g., from the point of view of a user) on which to present the media asset.

Methods and systems for presenting direction-specific media assets

Methods and systems are disclosed for selecting media assets based on a scent detected at a location of a user device. For example, a media guidance application implemented on a user device may incorporate or have access to a scent detection component, which may determine one or more scents at the location of the user device. The media guidance application may then select a media asset that corresponds to the determined one or more scents.

Methods and systems for recommending media assets based on scent

Methods and systems are also provided herein for establishing a mode of communication between a first user and a second user when a media asset is in a lull. Control circuitry may determine that a first user perceives a segment of the media asset as a lull based on a first user profile. The control circuitry may retrieve a second user profile associated with a second user, and may determine that the second user also perceives the segment of the media asset to be a lull based on the second user profile. The control circuitry may responsively establish a mode of communication (e.g., a chat window) between the first user and the second user.

Methods and systems for establishing a mode of communication between particular users based on perceived lulls in media assets

Methods and systems are also provided herein for presenting an advertisement to a user who perceives a media asset to be in a lull, and refraining from presenting the advertisement to a different user who does not perceive the media asset to be in a lull. Control circuitry may determine that a first user perceives a segment of the media asset as a lull based on a first user profile. The control circuitry may determine whether or not the second user also perceives the segment of the media asset to be a lull based on a second user profile. In response to determining that the second user does not also perceive the segment of the media asset to be a lull, the control circuitry may cause the advertisement to be presented to the first user but not to the second user.

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Los Angeles, CA, United States of America

Robin M Ford