The Directv Group, Inc.

Roberto Nery Da Fonseca

Daniel M Miner

Matthew Pinto

A content distribution method including receiving in-band signals from respective content providers, where the in-band signals include video content. The method further includes: receiving at a placement opportunities information module first messages associated respectively with the content providers, where the first messages are advertisement messages and/or program messages and have respective formats; and mapping the first messages to second messages, where the second messages have a same format, and where the same format is different than the respective formats and is standardized for point of presence devices. The method further includes: combining the second messages with the video content to generate combined signals; forwarding the combined signals to an insertion module of a headend; generating output signals at the insertion module based on the combined signals; and for each of the output signals, transmitting a non-streaming signal or a streaming signal from the headend to the point of presence devices.

Systems and methods for providing advertisements to point of presence devices including mapping different types of advertisement messages of respective content providers

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Redondo Beach, CA, United States of America

Roberto Nery Da Fonseca