Dish Network LLC

Robert W Estus

Kate Megan Carney Landow

Robert F Percival

Jorg Nonnenmacher

A computerized system for targeted ad insertion receives a program content stream and detects images in the content stream. The system recognizes at least one visual object within the images and matches the recognized visual object to an advertisement that correlates with the recognized visual object. The system may then select an advertisement that advertises, correlates to, is directed to or is otherwise relevant to products or services falling under the theme, topic, category of interest and/or relevant viewer demographic and inserts an identifier of the matched advertisement at an insertion point into the program content stream. This enables playback of the matched advertisement during playback of the program content stream at a time that correlates to the insertion point into the program content stream of the identifier of the matched advertisement.

Systems and methods for targeted advertisement insertion into a program content stream

Systems, methods, and machine-readable media for adapting content items to device operations of an endpoint media device are disclosed. A first content composite may be created by one or more processing devices for delivery in a packet stream from a content provider system via one or more networks, where the first content composite may include an adaptable content item corresponding to a set of one or more audio and/or video packets corresponding to audio and/or video content. The first content composite may be transmitted, where, consequent to delivery of the first content composite to a first endpoint media device or a second endpoint media device, the first endpoint media device or the second endpoint media device may perform one operation relating to a second content item of the first content composite, where the adaptable content item may be modified based on the second content item.

Systems and methods for adapting content items to endpoint media devices

Systems, methods, and machine-readable media for facilitating the following operations are disclosed. A first content composite that is configured with a containerization object may be transmitted. The containerization object may be configured with one or both of containerization specifications and a container flag to facilitate performance of operations by an endpoint media device with respect to the first content composite. The first content composite may include a set of one or more audio and/or video packets corresponding to audio and/or video content. One or more communications corresponding to one or more indications of one or more detected operations associated with the endpoint media device may be received consequent to the endpoint media device performing the operations. Based at least in part on the one or more communications, a set of observation data mapped to the endpoint media device and the first content composite may be aggregated.

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Centennial, CO, United States of America

Robert W Estus