Csc Holdings, LLC

Robert Reimer Uy

Indu Narayan

Jason Glushakow

The present disclosure describes a dynamic optimization of delivery of one or more advertising messages of an advertising campaign. The various apparatuses and methods disclosed herein deliver the one or more advertising messages to a targeted audience of the advertising campaign. Thereafter, these apparatuses and methods monitor exposure of the targeted audience to the one or more advertising messages to generate an advertisement exposure list. This list can include members of the targeted audience that have not been exposed to the one or more advertising messages, members of the targeted audience that have been exposed to the one or more advertising messages less than an optimal frequency of exposure, and/or members of the targeted audience that have been exposed to the one or more advertising messages greater than or equal to the optimal frequency of exposure. Finally, these apparatuses and methods optimize the delivery of the one or more advertising messages to the members of the targeted audience that have not been exposed to the one or more advertising messages and/or the members of the targeted audience that have been exposed to the one or more advertising messages less than the optimal frequency of exposure as indicated in the advertisement exposure list when the one or more advertising messages fail to reach the members of the targeted audience that have not been exposed to the one or more advertising messages and/or are exposed to the one or more advertising messages less than the optimal frequency of exposure.

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New York, NY, United States of America

Robert Reimer Uy