Electronic Arts Inc.

Kabam, Inc.

Robert Oshima

Michael C DeLaet

Kellen Christopher Smalley

A system and method for facilitating segmented notifications relating to a virtual space are disclosed. Such notifications may be segmented for different user segments within the virtual space. In some examples, the segmentation of the notification may be at least in part with respect to contents included in notification for different user segments. The content segmentation may be with respect to a communication style, pattern, format, a language expressed in, one or more culture references used and/or any other aspects related to contents that may be included in notifications for the different user segments. In some examples, the notifications may include incentive offers and may be segmented with respect to parameters of the incentive offers for presentation to the different user segments. In some implementations, transmission frequencies for transmitting notifications to the different user segments may be determined.

Generating segmented notifications in a virtual space

A method and system for in-game calendar-based item promotion for use by groups of users in the game, such as alliances. The users have a shared calendar in which dates and times are scheduled for group activities and additional relevant information may be entered. The system and method include ways of identifying scheduled dates and times and activities and promoting items which may be helpful for the scheduled activities. The users are encouraged to purchase the promoted items. In addition, certain actions may be recommended to the users based on the scheduled dates, times, and activities and associated information. Scheduling incentives may be used to encourage users to play the game at preferred dates and/or times.

System and method for in-game calendar-based item promotion

An online gaming system for automating purchases of virtual items for users of the online game even when users are logged off. Users may input purchase instructions for setting and/or scheduling automatic purchases of virtual items through a shop interface. Purchase instructions may include purchase criteria which must be satisfied for the purchase to be realized. After a purchase is completed, the user's inventory of items may be updated to reflect the newly purchased items so that the user can use the items when logged in.

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Orinda, CA, United States of America

Robert Oshima