Mattel, Inc.

Robert Michael Buresch

Timothy Joseph Trapp

Donald George Scheffold

Justin T Petit

A point of sale packaging assembly includes a support portion for supporting a toy and a fastener device. The support portion has opposing surfaces and a slot extending therethrough and configured for receiving a looped extension member of a toy. The fastener device includes an elongate portion and a base portion pivotally coupled to the elongate portion. The elongate portion includes a distal end portion releasably securable to an engagement surface on the base portion. The elongate portion is configured to be received through the looped extension member of the toy so that the toy is releasably coupleable to the support portion.

Point of sale packaging assembly

A fastener system includes a toy product, a support platform, and a plug that engages a keyhole formed into the product. The plug includes a base and a pronged key extending from the base. The support platform includes a through-hole that permits the passage of the key into the packaging. One or more integrally-formed biasing members are located on the base of the plug to draw the key toward the product and create a secure connection. The pronged key may be formed from a plastic material and configured such that it plastically deforms but remains attached to the key when and predetermined force is applied to the key to pull the key from a misaligned position with respect to the key hole.

Product packaging with releasable fastener

A fastener system includes a toy product, a support platform, and a plug that engages a keyhole formed into the product. The plug includes a base and a pronged key extending from the base. The support platform includes a through-hole that permits the passage of the key into the packaging. One or more integrally-formed biasing members are located on the base of the plug to draw the key toward the product and create a secure connection. The pronged key may be formed from a plastic material and configured such that it plastically deforms but remains attached to the key when and predetermined force is applied to the key to pull the key from a misaligned position with respect to the key hole. The key may also be formed as two prongs, each of the prongs including a first portion positioned transversely with respect to the shaft and a second, canted, portion extending between the first portion of the prong and the distal end of the shaft, the canted portions of the prongs intersecting at a line proximate the distal end of the shaft, such that the prongs deform or move towards one another along the intersecting line but remain attached to the plug when and force of at least about 20 pounds is applied to the plug to pull the plug and prongs from a misaligned position with respect to the keyhole.

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Strykersville, NY, United States of America

Robert Michael Buresch