International Business Machines Corporation

Accenture Global Services Gmbh

Robert Lawrence

Ian Hughes

Warren Hutchinson

Stephen Denis Kirkby

David Walter Skinner

A campaign management system may include a data collection subsystem to collect and store data from different sources that may be related to different marketing channels. The system may also include a map generation subsystem to generate a marketing campaign map that includes a visual representation of performance of the marketing channels. A performance metric adjustment factor may be determined for one or more performance metrics to determine an actual value performance metric for each metric. The actual value performance metrics may be aggregated and compared to benchmarks to generate a visual representation of the entire campaign performance across the marketing channels.

Marketing campaign management system

Display screen with graphical user interface

A method for display of activity of users at workstations. Each workstation is in a different geographical location. Data relating to a rate of computer input activity of at least one user at each workstation is continuously collected from each workstation, compiled in a central database, and displayed in a display in a representation of the rate of computer input activity of the at least one user at each workstation as a different musical characteristic for each workstation. Each different musical characteristic for each workstation is displayed in accordance with the combined number of input device clicks of the users in each workstation in a given period. The input device clicks are key clicks, mouse clicks, or a combination of key clicks and mouse clicks. The representation of the rate of computer input activity may alternatively comprise a visual swirl across a screen or an activity of a robot.

Method and system for display of activity of users

A method and system for the display of the activity of users at a plurality of workstations () is provided. The plurality of workstations () are grouped in more than one distributed geographical location (). The disclosed method and system include continuously collecting data from each workstation () with the data relating to the activity of a user at the workstation (). The data from the workstations () is compiled in a central database () and displayed in a display in the form of an abstract representation () of the activity of users at the workstations () displayed in real time. The display includes the data from the workstations () in the more than one geographical location ().

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London, United Kingdom

Robert Lawrence