At&t Intellectual Property I, LP

Robert Kronebusch

Virgil L Archer, Iii

Xavier Riley

Arlene Cava

Kareemulla Khan

Aspects of the subject disclosure may include, for example, a method, including, for each configuration of a client device of a media content service, accessing a headend of the media content service, and for each media content item of a plurality of media content items accessible via the headend of the media content service, receiving a media content identifier associated with the media content item, sending the media content identifier to an advertising server, receiving, from the advertising server, a set of advertising items associated with the media content identifier, where each advertising item of the set of advertising items includes advertising locator information, and aggregating the set of advertising locator information associated with the media content identifier to generate a plurality of advertising locators associated with the plurality of media content items, and, in turn, storing the plurality of advertising locators associated with the plurality of media content items accessible via the headend of the media content service according to the configuration of the client device as a manifest of advertising items for the configuration of the client device. Other embodiments are disclosed.

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Claremont, CA, United States of America

Robert Kronebusch