Modiv Media, Inc.

Catalina Marketing Corporation

Robert J Wesley

The present invention is directed to a system and method for administration of a customer loyalty program at a point of sale terminal. The system, in one embodiment, contains a database of customer records for the loyalty program where each customer record contains information about a customer's payment device and information about a customer's mobile device. The system may locate a customer record in a database based on payment device or mobile device information captured at the point of sale terminal and apply any applicable loyalty program discounts. The system may then forward the payment device information to a third-party payment processor for payment processing. The system may print out a receipt at the point of sale terminal indicating any discounts and containing a promotional message. The system may also send a promotional message to the customer's mobile device using the mobile device information stored in the customer's record.

System and method for administering a loyalty program and processing payments

A system in which a user controls the log-in, transaction, and log-out process with respect to a merchant. The user's presence at the merchant's facility triggers the log-in process, such that the merchant's systems become aware of the user's presence. Once the user is registered with the merchant, information and services become available to the user without further action required by the user. Transactions are facilitated, specials are brought to the user's attention, personal shopping becomes available while the user remains in the facility. Upon leaving the facility, or after a certain elapsed time with a transaction being consummated, the user is logged-out of the system.

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Wellesley, MA, United States of America

Robert J Wesley