Maxpoint Interactive, Inc.

Silicon Metrics Corporation

Robert Gonzalez

Kurt Carlson

Christopher Farmer

Joseph Epperson

Mark Lowe

John F Croix

A system for improving shape-based targeting by using interest level data is disclosed. According to one embodiment, a computer-implemented method includes creating one or more trade zones, wherein creating a trade zone includes grouping a set of parameters to deliver custom shapes, clustering the custom shapes according to offline data and geographic distribution of IP addresses, and mapping clusters of the custom shapes to IP addresses. Data indicating consumption of a content source is received by one or more trade zones at a calculated rate and the calculated rate is analyzed to determine an interest associated with each trade zone. Targeting is based on a selected trade zone, wherein the selected trade zone is selected based upon a desired interest representative of a desired audience. A targeting request is transmitted including instructions or information associated with a target action, and the target action is performed.

System for improving shape-based targeting by using interest level data

A system for improving shape-based targeting by using interest level data is disclosed. According to one embodiment, a computer-implemented method comprises creating one or more trade zones, wherein creating a trade zone comprises grouping a set of parameters to deliver custom shapes, clustering the custom shapes according to offline data and geographic distribution of IP addresses, and mapping clusters of the custom shapes to IP addresses. Data indicating consumption of a content source is received, the content source having a plurality of tokens. The plurality of tokens is organized according to the one or more trade zones, wherein the one or more trade zones consume the tokens at a calculated rate and the calculated rate is analyzed to determine an interest associated with each trade zone. Targeting is based on a selected trade zone, wherein the selected trade zone is selected based upon a desired interest representative of a desired audience. A targeting request is transmitted including instructions or information associated with the target action, and the target action is performed.

Systems and methods are described for rapid parameter passing. A method includes enumerating a set of parameters; providing an indication in a first set of arrays of whether to acquire from first program portion information associated with one or more parameters of the set of parameters, in response to a second program portion issuing a query t a third program portion for identifying the one or more parameters; populating a second et of arrays in an image of the first set of arrays with the information received from the first program portion associated with the one or more parameters, in response to a request from the second program portion; evaluating the third program portion by utilizing the information associated with the one or more parameters from the second set of arrays to derive an output from the third program portion for return to the second program portion; and conveying the output second program portion to the first program portion.

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Austin, TX, United States of America

Robert Gonzalez