Dish Network LLC

Robert F Percival

John D Barbieri

Robert W Estus

Emily Baker

Danny Jean Minnick

Yunfeng Yang

Mark Templeman

Gowtham Ram Ramkumar

John S Todd

A computerized system for targeted ad insertion receives a program content stream and detects images in the content stream. The system recognizes at least one visual object within the images and matches the recognized visual object to an advertisement that correlates with the recognized visual object. The system may then select an advertisement that advertises, correlates to, is directed to or is otherwise relevant to products or services falling under the theme, topic, category of interest and/or relevant viewer demographic and inserts an identifier of the matched advertisement at an insertion point into the program content stream. This enables playback of the matched advertisement during playback of the program content stream at a time that correlates to the insertion point into the program content stream of the identifier of the matched advertisement.

Systems and methods for targeted advertisement insertion into a program content stream

Improved technical functionality is provided to dynamically select and seamlessly play advertisements immediately before playing of a recorded program upon selection of the recorded program for playing, or upon other detected events and conditions associated with the set-top-box (STB) or user. In some embodiments, this is performed by using metadata which may be delivered to and stored on a digital video recorder (DVR) prior to recording the program, providing a technical solution to enable opportunities for additional advertisement impressions. Playing of the advertisement may also or instead occur upon the recorded program finishing playing. Thus, the technical solution provides the additional opportunity for the content creator and/or the satellite television or cable service provider to sell advertising spots in addition to those already sold for breaks within the recorded program.

Systems and methods for using metadata to play media assets stored on a digital video recorder

A satellite provider system receives a provider stream including break cue data. The satellite provider system generates adjusted break cue data by adjusting time stamps in the break cue data. The satellite provider system inserts the break cue data, the adjusted break cue data, and break description data into the provider stream in data packets all having a same packet identification. The satellite provider system broadcasts the provider stream from a satellite transponder.

Method and system for digital program insertion in satellite communications

Systems and methods for playing media assets stored on a digital video recorder

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Carr, CO, United States of America

Robert F Percival