Millennial Media Inc.

Rishi Kumar

Hemang N Gadhia

Hellmut Adolphs

Matthew M Saunders

Computer systems and methods for providing mobile advertising using data networks based on groupings associated with Internet-connectable devices are disclosed. In some embodiments, the computer systems and methods may comprise receiving and/or retrieving events; grouping the events into an events group; determining an audience value for a user of the Internet-connectable device based on the events group, wherein the audience value represents an audience segment comprising a subgroup of Internet-connectable device users defined based on at least one criterion; and transmitting an advertisement to the Internet-connectable device, wherein the advertisement is determined based on the audience value.

Growing community of inventors

Laurel, MD, United States of America

Rishi Kumar