Twilio Inc.

Riivo Kikas

Jamie O'Shaughnessy

Kaarel Kitsemets

Ilja Samoilov

Nariman Nazari

Hannes Rootsi

Henrik Kotkas

Oleksandr Drozd

Adam Zika

Holger Biene

Meelis Aus

Disclosed are systems, methods, and non-transitory computer-readable media for message routing optimization. The message routing optimization system receives requests to transmit messages to recipient devices. The message routing optimization system determines whether to allocate the messages to an optimal routing provider or a secondary routing provider. The message routing optimization ranks the set of routing providers based on a conversion rate index and determines the optimal routing and secondary routing providers based on the ranking. The message routing optimization system allocates messages to the selected routing providers to be delivered to their intended recipients.

Message routing optimization system

An example method of selecting message routing providers based on message delivery data includes: receiving, by a processing device, message delivery data characterizing message delivery by a plurality of message routing providers to a specified destination network; estimating, based on the message delivery data, for each message routing provider of the plurality of message routing providers, corresponding values of one or more parameters of a statistical distribution of message delivery outcomes by a respective message routing provider to the specified destination network; and determining, based the values of the one or more parameters, an allocation of outgoing messages to message routing providers, the allocation not exceeding a specified cost ceiling of message delivery and yielding a maximum value of a chosen message delivery metric for messages originated by a message originating entity that has not provided at least part of the message delivery data.

Optimized message routing by communication services platform

An example method of selecting message routing providers based on message delivery data reported by multiple customers includes: identifying a plurality of message routing providers serving a specified destination network; receiving, from a plurality of message originating entities, message delivery data reflecting message delivery by the plurality of message routing providers to the specified destination network; estimating, based on the message delivery data, for each message routing provider of the plurality of message routing providers, a corresponding message conversion rate reflecting a likelihood of successful message delivery by a respective message routing provider to the specified destination network; receiving one or more messages from a message originating entity that has not provided at least part of the message delivery data; and identifying, based on message conversion rates for respective message routing providers, one or more message routing providers for routing the one or more messages to the destination network.

Selecting message routing providers for message routing by communication services platform

A machine selects a candidate data service to be tested for service quality. The machine performs a first-phase test of the candidate data service by providing predetermined input data to the candidate data service and measuring a first quality metric that results. The machine may determine that the candidate data service is to undergo the second-phase test based on the first quality metric, and the machine may accordingly perform the second-phase test of the candidate data service. The second-phase test may include: adding the candidate data service to a pool of five data services processing undetermined input data; routing a portion of the undetermined input data to the candidate data service; and measuring a second quality metric resultant from the candidate data service processing the routed portion. Based on the second quality metric, the machine may record whether the candidate data service is to remain in the pool.

Automated testing of a data service

Growing community of inventors

Tartu, Estonia

Riivo Kikas