Adobe, Inc.

Richard Wright

Peter Sorotokin

William H McCoy

Methods, systems and program products for providing a first visual region, the first visual region configured to present content determined by a document. A distinct second visual region is provided, the second visual region not defined by the document and configured to present content that is not contained in the document. One or more attributes are identified in the electronic document. Based on the one or more attributes, the presentation of ad content in the second visual region is enabled or disabled. The electronic document is presented in the first visual region.

Content based ad display control

Methods, computer program products and systems for accessing an electronic document, the electronic document including embedded content, where the file type of the electronic document differs from the file type of the embedded content. The embedded content is provided to a first rendering engine in accordance with the embedded content file type. Rendered embedded content is received from the first rendering engine. The rendered embedded content is blended with a rendering of a page of the electronic document.

Growing community of inventors

Palo Alto, CA, United States of America

Richard Wright