Richard Williams

Dwayne R Nelson

Timothy Moser

Richard E Rowe

Rick Rowe

Methods and devices are described that allow a casino to dynamically service patrons. The dynamic systems and methods collect data related to the behavior of multiple people in a gaming establishment, and collect data for entertainment resources in the gaming establishment, such as gaming devices and services. The data may be flexibly used. In one embodiment, a person is at least partially identified in the casino. The gaming establishment uses a model that selects tailor offerings for a person, such as advertisements for services that the person may enjoy or games on gaming machines that the person may enjoy. The model selects a tailored offering for the person based on the at least partial identification and the data previously obtained for multiple people and entertainment resources. The identification, selection and offering may be performed in real time. In another embodiment, the gaming establishment uses the data to reconfigure its entertainment resources to better deploy its resources relative to the behavior of people in that specific gaming establishment.

Casino patron tracking and information use

Gaming establishment patrons may be categorized and responsive services and features presented whether or not the patrons (or their companions) are known. Gaming and non-gaming activities of a patron may be identified and tracked. Information from various private and/or public databases accessible by a gaming establishment, may be used for patron ranking and to determine offers, goods and services that may be targeted to a patron.

Dynamic casino tracking and optimization

A gaming apparatus may include a display unit capable of generating video images, a detection apparatus capable of detecting the presence of a person by detecting radiation from the person, and a controller operatively coupled to the display unit and said detection device. The controller may comprise a processor and a memory and may be programmed to allow a person to make a wager, to cause a video image representing a video gambling game to be generated on the display unit, to determine an outcome of the video gambling game and a value payout associated with the outcome of the video gambling game, and to cause the gaming apparatus to enter a sleep mode after no detection of a person for a period of time, and to cause the gaming apparatus to terminate the sleep mode upon detection of a person.

Gaming apparatus with power saving feature

A gaming system is provided allowing determination of a location of a gaming unit in a casino having a plurality of gaming unit locations and gaming units with each gaming unit including a transmitter that transmits a gaming unit location determination signal. The gaming system further includes a plurality of receivers in communication with the transmitter, with each receiver receiving the gaming unit location determination signal and generating a corresponding reception signal. The gaming system further includes a central controller operatively coupled to the receivers and programmed to determine a location of the gaming unit using a first reception signal, a second reception signal and the locations of the receivers.

Growing community of inventors

Reno, NV, United States of America

Richard Williams