Rovi Guides, Inc.

Richard P Cusick

Erwin Lau

Neel Suhas Ketkar

Stacy Jolna

An interactive media guidance application implemented on mobile user equipment may utilize location-based services to retrieve program listings information based on a user's present location. The program listings may be retrieved in response to detecting a change in the user's location or detecting a change in the program listings information.

Systems and methods for using an interactive media guidance application on mobile user equipment

Systems and methods are provided for interactive advertising and program promotion that may attract and maintain user interest. The interactive advertisements may be displayed within interactive television application display screens, such as, an interactive television program guide display screen. A user may be able to select an interactive advertisement and may be presented with interactive content or features that may entice the user to view the advertisement. The interactive content or features may be related or unrelated to the product or service being advertised.

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Los Angeles, CA, United States of America

Richard P Cusick