Gere Dev. Applications, LLC

Gula Consulting Limited Liability Company

Enquisite, Inc.

Eightfold Logic, Inc.

Richard Kazimierz Zwicky

Matthew Dunn

Todd William Hooge

Rafael Parra Hernandez

A tracking system passively tracks and records searches conducted by actual search engine users. The recorded data for each search event preferably includes the search query submitted, the search engine used, the search result item (e.g., web page) selected, the position (e.g., page number) of this item, and the user's IP address. The collected data is aggregated and analyzed to generate data regarding the search queries used to locate and access particular destinations (e.g., web pages and sites). This data may be used for various purposes, such as (1) to generate reports showing, e.g., how users reach a particular destination from different search engines and geographic locations, (2) to select content to display on a destination page, such that the content is relevant to search queries commonly used to locate that page, and (3) to update the database of one search engine to reflect searches conducted on other search engines.

Auto-refinement of search results based on monitored search activities of users

A way to promote a web site is via search engine optimization (SEO). Traditionally, SEO practitioners have charged a fixed fee for performing SEO services. An analyzer can determine a first probability that a search query for a campaign term will result in a referral from a search engine, determine second probabilities that are associated with a plurality of particular positions in a search engine results page, combine the search query volume information, the first probability, and the second probability for the position with a monetary value to generate an organic price, combine the organic prices for the plurality of positions to value the SEO services for the campaign term. The analyzer evaluates the effectiveness of SEO activities and can generate a volume-based value for SEO services. In addition, disclosed techniques can also be used to identify candidate terms for future SEO activities.

Search engine optimization performance valuation

Systems and methods for detecting instances of click fraud are disclosed. Click fraud occurs when, for example, a user, malware, bot, or the like, clicks on a pay per click advertisement (e.g., hyperlink), a paid search listing, or the like without a good faith interest in the underlying subject of the hyperlink. Such fraudulent clicks can be expensive for an advertising sponsor. Statistical information, such as ratios of unpaid clicks to pay per clicks, are extracted from an event database. The statistical information of global data is used as a reference data set to compare to similar statistical information for a local data set under analysis. In one embodiment, when the statistical data sets match relatively well, no click fraud is determined to have occurred, and when the statistical data sets do not match relatively well, click fraud is determined to have occurred.

Click fraud detection

Analysis and reporting of collected search activity data over multiple search engines

Selection of advertisements to present on a web page or other destination based on search activities of users who selected the destination

Growing community of inventors

Victoria, Canada

Richard Kazimierz Zwicky