Ipsos America, Inc.

Richard John Timpone

Davide Baldo

Methods and systems for input tracing on a mobile computing device, and specifically, input tracing of user provided touch input at a touchscreen display of a mobile computing device. The user input can be tracked to determine an actual path between a user interactable element and a graphical element. The actual path can be compared to a target path, and based on the deviation between the two, store data indicating a correlation between the user and an appropriate response associated with a graphical element (e.g., a degree of conviction/affinity between the user and the appropriate response associated with the graphical element).

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Columbus, OH, United States of America

Richard John Timpone