Vibrant Media Limited

Richard Brindley

Craig Gooding

Toby Doig

Anna Kassoway

Embodiments of the present disclosure include methods (and corresponding systems and computer program products) that augment visual elements in documents with rich media content and provide the rich media content based on user interaction with the augmented visual elements in the documents. The disclosed embodiments analyze a document for qualified visual elements. The disclosed embodiments determine keywords associated with the visual element, generate an association of the visual element and the keywords, and embed the association in a corresponding augmented document. When a user reviews the augmented document in a client system and moves a pointer over the augmented visual element, a piece of rich media content related to the keywords are transmitted to the client system to be displayed as an overlay in close proximity to the visual element where the mouse-over occurred.

Intelligent augmentation of media content

A system and a method are disclosed for detecting and preventing fraud in online advertising environments. In one embodiment, the system and process include a publisher with a web page with which an advertisement set and a unique request identifier are sent to a user browser when the user requests the web page. The unique request identifier is unique, publisher specific, advertisement specific, for a single instance. A database keeps track of the unique request identifier so that when a user 'clicks' on a link to access an advertiser's web site, the unique request identifier associated with the advertisement can be checked against the unique request identifier in the database to determine whether the 'click' was one that may be non-fraudulent or valid.

Fraud prevention and detection for online advertising

Embodiments of the present disclosure include methods (and corresponding systems and computer program products) that augment content in web pages with resources and provide the resources based on user interaction with the augmented content in the web pages. The disclosed embodiments analyzes a web page to identify a keyword, locates a piece of reference data matching the identified keyword, generates an association of the located piece of reference data and the keyword, and embeds the association in an augmented web page. Upon receiving a request from a client computer corresponding to a pointer being positioned over the keyword in the augmented web page, the disclosed embodiments determines relevant resources, and transmits the resources to the client computer for display in a multi-layered dialog box, such that a viewer can access the plurality of resources by interacting with the multi-layered dialog box without leaving the augmented web page.

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Buckinghamshire, United Kingdom

Richard Brindley