Roku, Inc.

Ricardo Vasquez-sierra

Soudipta Das

Bhaskar Parvathaneni

Mithal Kothari

Raghavendra Sunku

Venkata Yerubandi

Gregory Enriquez

Scott Huang

Vinay Shetty

Thomas Musser

Varun Himamshu

Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for classifying media accounts of a media system into different demographic buckets based on media content data associated with the media accounts, where media content associated with a media account can be accessed by a plurality of members in a household of the media account. A demographic classifier can receive a plurality of media accounts, a plurality of sets of probability scores corresponding to the plurality of media accounts, and a plurality of demographic buckets. The demographic classifier can further estimate, based on public available information, an approximate number of media accounts of the plurality of media accounts belonging to a specific demographic bucket. The demographic classifier can further select the approximate number of media accounts to be included in a set of media accounts assigned to the specific demographic bucket.

Demographic classification of media accounts based on media content data

Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for determining an number of slots for achieving a desired reach specified in a media content delivery schedule. The system, apparatus, article of manufacture, method, and/or computer program product aspects is designed with a simulation framework tuned to predict an estimate the needed number of slots based on a reach specified in the delivery schedule.

Content delivery optimization based on predicted effectiveness of linear content schedule

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SAN JOSE, CA, United States of America

Ricardo Vasquez-sierra