Amazon Technologies, Inc.

Reginald Jassal

Graeme N Smith

David Neil Turner

Alistair Francis Smith

Martin Christopher Hare Robertson

Simon Lloyd Spencer

Brian Fergus Burns

Guy Adam Taylor

Rich media content, such as advertising, can be provided for display on a two-dimensional screen to give the user an impression that the screen is a window into a three-dimensional (3D) environment. For example, the user's head can be tracked and the graphical elements of the advertisement can be rendered based on the position of the user's head relative to a computing device such that the graphical elements appear to have 3D depth. A full or substantially full 3D view of a product can be presented. Additional information, such as a product description, features, pricing, user ratings, user reviews, among others, can also be displayed based on the position of the user's head relative to the computing device. A 3D video can also be presented, and a user can view different perspectives of the video based on the position of the user's head with respect to the computing device.

Rendering rich media content based on head position information

Systems and methods are disclosed for providing composite content, such as video content, by compositing. A template content may be received and may have one or more color blocks. One or more drop-in content sets may each have one or more drop-in content that correspond to the one or more colors of the template content color blocks. The one or more color blocks of the template content may be replaced with its corresponding drop-in content from one of the one or more drop-in content sets to generate a composite content. Furthermore, the composite content may have demographic, geographic, and/or behavioral parameters associated with it to enable targeting the composite content, such as in the form of advertisements and/or product or service recommendations, to one or more users.

Video advertisement customization by compositing

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Edinburgh, United Kingdom

Reginald Jassal