Bytedance Inc.

Rayma J

Karthik Paulramachandran

Joseph Hawilo

Ganesh Angappan

Will Megson

Naren Chainani

Embodiments are provided that improve cybersecurity and data privacy, specifically by obfuscating a sender address utilized to generate, transmit, and/or otherwise cause transmission a corresponding message corresponding to at least one received RTB reply message. Some example embodiments cause provision of at least one reply to buy (RTB) prompt to a sender device, receive a RTB reply message associated with the sender device in response to the at least one RTB prompt, parse, from the RTB reply message, at least a first sender address associated with the RTB reply message, generate a transaction address by at least obfuscating the first sender address associated with at least the RTB reply message, and cause transmission of a message associated with the RTB reply message to a recipient device, the message comprising the transaction address indicated as a second sender address associated with the message.

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Besant Nagar, India

Rayma J