Liveramp, Inc.

Ray Kraus

Arthur Coleman

Martin Rose

Matt LeBaron

Tsz Ling Christina Leung

Michael Anderson

Charles Zinsmeyer

A system and method for salting and fingerprinting database tables, text files, data feeds, and the like, first resorts the data according to a field or fields in the data set. A salting recipe is selected and applied to the sorted data. A fingerprint of the data is captured after sorting and salting. The data is then restored to its original order before being sent to a trusted third party. Because the data owner retains information concerning the sorting sorting sonar technique, salting technique, and the fingerprint, the data owner can reconstruct the unsalted file from the salted file, and can determine if a wild file contains data from the data file. The salting is difficult to detect by the bad actor, even if the bad actor is aware that the data has been salted.

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Rochester, NY, United States of America

Ray Kraus