Intuit, Inc.

Ravindra Bindumadhav Kulkarni

Preetam Kumar Ojha

Ojas R Sitapara

Mark Hughes

Daniel Edward Reeves

Prasada Laxminarayan Prabhu

Anqi Chen

An encrypted database system includes a memory storing a database comprising a plurality of logical structural elements each respectively including an unencrypted fuzzed value and encrypted sensitive data formed by encrypting a sensitive data value. The system also includes a processor in communication with the memory and configured to form the plurality of logical structural elements and store the plurality of logical structural elements in the memory. Forming a logical structural element comprises generating the unencrypted fuzzed value for the sensitive data value, encrypting the sensitive data value, and storing the encrypted sensitive data value and the unencrypted fuzzed value in the same logical structural element in the database. The unencrypted fuzzed value is within a predetermined value range and is different from the sensitive data value.

Fast querying of encrypted data set

Disclosed are methods, systems, and articles of manufactures for analyzing user generated content items in social media networks with trained intelligent systems to create or enhance direct marketing opportunities. The method or the system monitors user generated content items in social media networks and identifies a relevant user generated content item that may be materialized into a direct marketing opportunity. The method or system further performs language processing on the relevant user generated content item and uses the processing results to prepare a response which is subsequently transmitted to the user to materialize the direct marketing opportunity. The method or system uses various intelligent logic processes or modules that may be further enhanced by machine learning techniques with human expert reviews and intervention to improve their respective accuracy, reliability, or confidence level.

Methods, systems, and articles of manufacture for analyzing social media with trained intelligent systems to enhance direct marketing opportunities

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San Diego, CA, United States of America

Ravindra Bindumadhav Kulkarni