The Nielsen Comapny (us), LLC

Oracle International Corporation

Ravi Kanth V Kothuri

Carl D Marci

Brian Levine

Siva Ravada

Caleb J Siefert

Daniel Geringer

Jayant Sharma

Daniel Abugov

Geoff Gill

Systems and methods for measuring biologically and behaviorally based responses to social media, locations, or experiences and providing instant and continuous feedback in response thereto are disclosed. An example system includes a first sensor to determine an emotional response of a user exposed to a social media application, a second sensor to determine a current activity of the user, and a third sensor to determine an environment of the user. The example system also establishes a priority schedule based on the emotional response, the current activity, and the environment. The system also correlates, based on the priority schedule, an advertisement with at least one of the emotional response, activity, or the environment. In addition, the example system presents the advertisement based on the priority schedule and the correlation of the advertisement with the at least one of the activity, the environment, or the emotional response.

System and method for gathering and analyzing biometric user feedback for use in social media and advertising applications

The present invention is directed to a method and system for predicting the behavior of an audience based on the biologically based responses of the audience to a presentation that provides a sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience to the presentation. In particular, the invention is directed to a method and system for predicting whether an audience is likely to view a presentation in its entirety. In addition, the present invention may be used to determine the point at which an audience is likely to change their attention to an alternative sensory stimulating experience including fast forwarding through recorded content, changing the channel or leaving the room when viewing live content, or otherwise redirecting their engagement from the sensory stimulating experience.

Method and system for predicting audience viewing behavior

A system and method for measuring biologically and behaviorally based responses to social media, locations, or experiences and providing instant and continuous feedback in response thereto. The system and method of the invention is capable of monitoring stress levels and well-being and may be implemented using a cloud-based infrastructure for remote monitoring.

Systems and methods for measuring biologically and behaviorally based responses to content in targeted demographics and locations by way of remote monitoring. Stimuli may be based on location, target demographics, and combinations thereof.

Method and system for gathering and computing an audience's neurologically-based reactions in a distributed framework involving remote storage and computing

The present invention relates to biologically and behaviorally based systems and methods for measuring audience response to a target stimulus. The systems and methods are deployable in multiple locations and may display stimuli based on location, target demographics, and combinations thereof.

Data collection system for aggregating biologically based measures in asynchronous geographically distributed public environments

A method for determining a with-distance relationship between a first geometry object and a second geometry object. The method includes defining an exterior approximation of the first geometry and the second geometry. A distance between the exterior approximations is computed. The computed distance is compared with a first predetermined distance to determine whether the second geometry satisfies a first filter condition with respect to the first geometry.

Within-distance query pruning in an R-tree index

Determining relationships among objects represented in a database includes defining a plurality of tiles in the approximation of the first geometry by dividing the approximation of the first geometry in a first direction a plurality of times and dividing the approximation of the first geometry in a second direction perpendicular to the first direction a plurality of times. A second geometry is analyzed to determine if it fulfills a first filter condition with respect to any of the tiles defined in the approximation of the first geometry. If the second geometry fulfills the first filter condition with respect to any of the tiles defined in the first geometry carrying out a mathematical comparison of the first geometry and the second geometry.

Query prunning using exterior tiles in an R-tree index

A method for determining relationships among data representing regions on a surface of a body. The method includes identifying a center of a first geometry. A minimum distance is identified from the center to a boundary of the first geometry. A first circle is defined on the surface of the body having the minimum distance as its radius and the center of the first geometry as its center. The first circle is compared with a second geometry to determine if the second geometry fulfills a first filter condition with respect to the first geometry.

Query pruning using interior circles for geodetic data in an R-tree index

A method for locating neighboring data geometries of a query geometry. A minimum bounding rectangle of the query geometry is determined. A minimum bounding rectangle of each data geometry is determined. Candidate data geometries are identified by determining if a distance between the minimum bounding rectangle of the query geometry and the data geometry is less than a threshold distance. A distance between the query geometry and the candidate data geometry is mathematically calculated when a number of candidate data geometries equals a threshold number or when no more data geometries remain.

Delayed distance computations for nearest-neighbor queries in an R-tree index

To determine relationships among objects represented in a database at least one interior rectangle lying entirely within a first geometric shape is define. A minimum bounding area for the first geometry and a minimum bounding area for a second geometry are defined and compared with one another to determine if the second geometry fulfills a primary filter condition of an interaction between the first and second geometries. Based on the fulfillment of the primary condition by the second geometry, it is determined whether an intermediate filter condition of interaction between the first and second geometries is fulfilled by analyzing the distribution of the second geometry with respect to at least one interior rectangle within the first geometry. It is determined whether the second geometry fulfills a secondary filter condition by comparing the second geometry with the first geometry if the second geometry fulfills the primary filter condition.

Query pruning using interior rectangles in an R-tree index

A method for locating neighbor objects of a query object in a database. A query tile set is defined including a plurality of tiles that define an initial query radius that the query object is grouped within. Neighbor objects are located within the initial query radius. A number of neighbor objects within the initial query radius is determined. The query radius is expanded beyond the initial query radius by defining an expanded query tile set beyond the query tile set if the number of neighbor objects is less than a target number. Neighbor objects are located within the expanded query radius. It is determined whether a number of neighbor objects within the expanded radius corresponds to a target number. The query radius is expanded and neighbor objects located within the expanded radius until the number of neighbor objects equals or exceeds the target number.

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Nashua, NH, United States of America

Ravi Kanth V Kothuri