Google Inc.

Fresenius Medical Care Holdings, Inc.

Rashmi Murthy

Rahul Sharma

Tri Ly

Jie Zhu

Matthew Stephen Ross

Igor Fradlis

Donato Borrello

Kaichi Zhou

Jimmy Justin Glenn Chua Lo

Neil Mitan Gandhi

Sri Chaitanya Kamisetty

S Plahey Kulwinder

In some aspects, a method includes executing a streaming application configured to stream a media content item on a display of a television device, and receiving, from the streaming application, a request to generate a token. The method includes, in response to the request, obtaining a user identifier of a user account of a media platform, obtaining a plurality of signals used to select promoted content for the user account, generating the token to include the user identifier and the plurality of signals, and encrypting the token to generate an encrypted token. The encrypted token is configured to be included in a fetch request to retrieve a promoted content item, personalized to the user account, from a promoted content server associated with the media platform. The promoted content item is configured to be inserted into playback of the media content item by the streaming application.

Promoted content selection and delivery in a television platform

This application is directed to presenting a unified user interface on a network-connected television device. The unified user interface displays media content recommendations selected and organized based on knowledge of a user (e.g., search queries, search results, watch history, purchase history, physical activities). The unified user interface also includes a focus area for displaying a series of media content items (e.g., an advertisement) sequentially according to a temporal order for the purposes of promoting a media content item, product, event or service. In some implementations, playback of a media content item presented on the unified user interface relies on a collaborative implementation of a corresponding media player application and a media content casting application, particularly when the play involves a restricted mode. The content casting application is enabled to play the media content item at the restrict mode when the media player application does not operate in the restricted mode.

Mixing of media content items for display on a focus area of a network-connected television device

Growing community of inventors

Mountain View, CA, United States of America

Rashmi Murthy