Square, Inc.

Ramya Babu

Techniques described herein are directed to intelligent virtualization of merchant services. In an example, interaction data indicative of interaction(s) between merchant(s) and a service provider can be received from merchant device(s) operable by the merchant(s). Server(s) of the service provider can access inventory data of a merchant and can determine, based at least in part on the interaction data and the inventory data, whether the merchant is a candidate for virtualization. The server(s) can send, to a merchant device operable by the merchant, a recommendation to virtualize an item based at least in part on the determining, wherein the recommendation can be presented via a merchant-facing user interface that includes a user interface element to allow the merchant to virtualize the item.

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Millbrae, CA, United States of America

Ramya Babu