Qualcomm Incorporated

Rajkumar Pitchaimani

Binita Gupta

Nagaraju Naik

Qi Xue

Cherng-Shung Hsu

Amnon Silberger

Ankur Verma

Anthony G Persaud

Eitan Pilipski

Suryanarayana China Chittuluri

Mark R Storch

Carla L Riney

Utkarsh A Mehta

Sachin Shah

John E Tinsman

Methods, systems, and apparatus for synchronizing interactive advertisements with linear advertisements, including: a traffic module configured to generate advertisement schedule information about slots for linear advertisements on channels; an automation module configured to detect cue messages in real-time media, each cue message indicating a respective start time and a respective index of a respective slot for respective linear advertisements, and to forward information about the cue messages; and an interactivity production module configured to receive the advertisement schedule information, the information about the cue messages, and information about interactive sequences, each interactive sequence to be synchronized with a respective spot for an associated linear advertisement, to generate an interactivity event for each respective interactive sequence, to calculate a start time for each respective interactivity event using information about a respective associated cue message, and to forward an activation message with the respective start time for each respective interactivity event.

Synchronization of interactivity with linear advertisement in a mobile broadcast network

Systems, apparatus and methods provide an automatic capability for generating interactivity event applications for execution on receiver devices within a broadcast network based upon interactivity event application data, information and sequence logic. Interactivity event content providers may provide to a broadcast network interactivity event application data, event metadata information and sequence logic a broadcast network. Interactivity application data for an interactive sequence may be delivered out-of-band, such that the application data is not embedded in an interactivity event. Interactivity sequence application data may be sent out-of-band from the associated interactivity event signaling message. Application data may be sent on a different transport channels in advance of the interactivity event. The system may determine when data should be sent out-of-band and when it should be sent in-band.

Signaling mechanisms and systems for enabling, transmitting and maintaining interactivity features on mobile devices in a mobile broadcast communication system

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San Diego, CA, United States of America

Rajkumar Pitchaimani