Microsoft Technology Licensing, LLC

Yahoo! Inc.

Raja Palani Velu

Rakesh Agrawal

Ariel Fuxman

Samuel Ieong

Ilya Gluhovsky

Anantharaman Nagarajan

A method, system, and medium are provided that are directed to providing a user with time-sensitive information that is usable to determine when to purchase a product. In accordance with embodiments of the technology, exemplary steps include using historical product information to generate time-sensitive information. Moreover, in response to receiving from a user a request to receive information describing a given product, time-sensitive information is caused to be presented. For example, time-sensitive information might be usable by the user to determine when to purchase the given product and an alternative product.

Providing time-sensitive information for purchase determinations

A method of generating an aggregated forecasting landscape for a particular advertiser's bidded term constructs standardized forecasting landscapes for each marketplace, rescales, by the advertiser's clickability in the respective marketplace, each of the standardized landscapes corresponding to the previous appearance of the advertiser's ad in that marketplace and whose appearance was attributed to the bidded term, and adds together the rescaled landscapes, thereby giving the advertiser a more accurate representation of how many total clicks he can expect for his advertisement as a function of how much he is willing/able to pay. In particular, estimation variance is reduced by introducing rank into the construction of the standardized landscapes, which increases the accuracy of the calculations.

Method for generating forecasting landscapes

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Manlius, NY, United States of America

Raja Palani Velu