The Nielsen Comapny (us), LLC

The Neilsen Company (us), LLC

Rafael E Alonso

Joshua B Hurwitz

Arun Ramaswamy

Morris Lee

John C Peiffer

Fred A Martensen

John G McGill

Ken Shirilla

Methods, apparatus, systems and articles of manufacture are disclosed for locating mobile devices using wireless signals in mixed mode. A disclosed method includes generating an access point signal matrix based on signal strength values based on first signal data collected at a mobile device corresponding to first signals received from a plurality of access points for a first period of time, and based on second signal data collected at the plurality of access points corresponding to second signals received from the mobile device and the plurality of access points for a second period of time, determining a first group of contour perimeters corresponding to first ones of the signal strength values in the access point signal matrix that satisfy a first threshold, the first group of contour perimeters including an obstructed contour perimeter corresponding to second ones of the signal strength values in the access point signal matrix that do not satisfy the first threshold, determining a second group of contour perimeters by replacing the obstructed contour perimeter with a corrected contour perimeter, and determining a location of the mobile device based on the second group of contour perimeters including the corrected contour perimeter.

Methods and apparatus for locating mobile devices using wireless signals in mixed mode

Systems and methods to monitor and interact with users viewing screens are disclosed. An example system includes a sensor to gather gaze data from a user viewing images on a display. The display has spatial coordinates. The system includes a processor communicatively coupled to the display and the sensor. The processor determines a first gaze location having first spatial coordinates based on the gaze data and calibration settings associated with determining gaze locations. The processor alters a portion of the display at or near the first gaze location. After the portion of the display has been altered, the processor determines a second gaze location having second spatial coordinates based on the gaze data and the calibration settings. The processor performs a comparison of the first gaze location to the second gaze location. If the comparison does not meet a threshold, the processor updates the calibration settings based on the comparison and determines a third gaze location having third spatial coordinates based on the gaze data and the updated calibration settings.

Methods and systems to increase accuracy of eye tracking

Methods and apparatus to monitor shoppers in a retail environment are disclosed herein. In a disclosed example method, a first signal is transmitted via a first device in a first direction to a second device and a second signal is transmitted via the first device in a second direction to a third device associated with a shopper. A direction of travel of the third device is determined based on the first signal and a path of travel of the third device through a monitored establishment is determined based on the second signal.

Methods and apparatus to monitor shoppers in a retail environment

A housing for mounting an identification tag to a shopping carrier is disclosed. An example housing includes a base for mounting the housing to the shopping carrier and a guard cover for protecting the identification tag. The guard cover includes a plurality of sidewalls extending from the base plate and a top wall extending between the sidewalls, the sidewalls and the top wall bounding an interior having an opening. The identification tag is mounted at least partially inside the interior of the guard cover.

Growing community of inventors

Tampa, FL, United States of America

Rafael E Alonso