Roku, Inc.

Rachel Elise Bailin

Andrew Laurence Ashbacher

Mehul Sanghavi

David Anthony Webb

Prajit Jose Madan

Thomas Paul DeGarmo, Jr

In one aspect, an example method can be used with a system comprising a set of domain specific language (DSL)-compatible modules. The method can include: (i) designing a template for an interactive media object, wherein the template includes one or more fixed portions and one or more variable portions; (ii) curating the designed template by at least using received input to modify the one or more variable portions of the designed template; (iii) modifying the curated template by replacing a content placeholder of the curated template with a corresponding content item, thereby automatically converting the curated template into an interactive media object definition file; and (iv) using the interactive media object definition file to render and present, via a media selection menu of a presentation device, an interactive media object defined by the interactive media object definition file.

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Rachel Elise Bailin