Rdpa, LLC

Rdp Associates, Incorporated

Rdp Asociates, Incorporated

R Cameron Percy

James Baker

Roger D Percy

Kay S Burke

The present invention is directed to utilizing monitoring devices () for determining the demographics of individuals passing a particular retail location. The monitoring devices () are distributed to a number of study respondents. The monitoring devices () track the movements of the respondents whose demographics are known. While various technologies may be used to track the movements of the respondents, at least some of the location tracking of the monitoring devices () utilize a satellite () location system such as the global positioning system ('GPS'). Geo data (movement data) collected by the monitoring devices is analyzed by a post-processing server () that determines the demographics of the study respondents that pass a chosen retail location.

Satellite positioning system and method for determining the demographics of individuals passing retail locations

The present invention is directed to utilizing monitoring devices () for determining the effectiveness of various locations, such as media display locations () for an intended purpose (media display exposure). The monitoring devices () are distributed to a number of study respondents. The monitoring devices () track the movements of the respondents. While various technologies may be used to track the movements of the respondents, at least some of the location tracking of the monitoring device () utilize a satellite () location system such as the global positioning system ('GPS'). These movements of the respondent and monitoring device () at some point coincide with exposure to a number of media displays (). Geo data (movement data) collected by the monitoring devices, is downloaded to a download server (), for determining which media displays () the respondent was exposed to. The exposure determinations are made by a post-processing server ().

Satellite positioning system enabled media measurement system and method

The present invention is directed to utilizing monitoring devices for determining the effectiveness of various types of business locations, such as media display locations for an intended purpose (media display exposure). The monitoring devices are distributed to a number of study respondents. The monitoring devices track the movements of the respondents. While various technologies may be used to track the movements of the respondents, at least some of the location tracking of the monitoring device utilizes a satellite location system such as the global positioning system ('GPS'). These movements of the respondent and monitoring device at some point coincide with exposure to a number of business locations, such as media display locations. Geo data (movement data) collected by the monitoring devices is downloaded to a download server, for determining which potential business locations the respondent was exposed to. The exposure determinations are made by a post-processing server.

Satellite positioning system enabled business location planning

Utilizing monitoring devices () for determining the effectiveness of various locations, such as media display locations () for an intended purpose (media display exposure) is disclosed. The monitoring devices () are distributed to a number of study respondents. The monitoring devices () track the movements of the respondents. While various technologies may be used to track the movements of the respondents, at least some of the location tracking of the monitoring device () utilize a satellite () location system such as the global positioning system ('GPS'). These movements of the respondent and monitoring device () at some point coincide with exposure to a number of media displays (). Geo data (movement data) collected by the monitoring devices, is downloaded to a download server (), for determining which media displays () the respondent was exposed to. The exposure determinations are made by a post-processing server ().

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Seattle, WA, United States of America

R Cameron Percy