Verizon Media Inc.

Yahoo Ad Tech LLC

Aol Advertising Inc.

Qiuming Yan

Eric Bosco

Thu R Kyaw

Matthew Nguyen

According to one aspect of the present disclosure, a method is provided for advertising on a content-screened web page. The method includes receiving an impression request for a URL for which an advertising impression is desired; screening HTML content of a web page identified by the URL; generating a rating for the URL based on the HTML content of the web page; assigning the rating to the impression request; and serving an advertising impression on the web page based on the rating.

Systems and methods for advertising on content-screened web pages

Systems and methods are provided for advertising on content-screened web pages. In one implementation, a method is provided that includes receiving an impression request for which an advertising impression is desired, screening HTML content of a web page identified by the impression request, generating a rating based on the HTML content of the web page, and assigning the rating to the impression request.

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Ashburn, VA, United States of America

Qiuming Yan