Microsoft Technology Licensing, LLC

Qianqian Ma

Yi Zhang

Min Liu

Yuan Gao

Mu Qiao

Chad K Crowe

Ian V Koeppe

John F McCARTHY, Iii

Shan Ba

Lisa Qian

Embodiments of the disclosed technologies are capable of providing engagement feedback for an online system while maintaining user privacy. Embodiments determine one or more user groups. A user group includes users, and a size of the user group is selected to protect user privacy. A user action is received from a user in a first group. The user action includes an interaction with a piece of content. A group action count is updated for the first group based on the user action. The group action count indicates a number of interactions with the piece of content by any of the users in the first group. An estimated number of unique engagements is calculated based on the group action count and the size of the first group. The estimated number of unique engagements is provided to the online system as the engagement feedback for the piece of content.

Estimated unique engagement measurement with user privacy protection

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Redmond, WA, United States of America

Qianqian Ma