Microsoft Technology Licensing, LLC

Facebook, Inc.

Puneet Sethi

Christian Xavier Dalonzo

Sivakumar Loganathan

Deepak Ponraj

Peter Henry Martinazzi

Jennifer A Burge

Chih Shao Lee

Xiaobin Wu

Jennifer Terra Hansen

The present disclosure is directed toward systems, computer-readable media, and methods for providing customized media effects for use in media communications. For example, systems and methods described herein utilize search terms along with contextual information associated with a client-computing device and characteristic information associated with a digital media item to identify pre-generated media effects and to generate dynamic media effects. Systems and methods described herein score and rank the identified and generated media effects to as to provide listings of media effects that are most likely to appeal to a user of the client-computing device.

Providing combinations of pre-generated and dynamic media effects to create customized media communications

Systems, methods, and non-transitory computer readable media can provide a plurality of colored inks for a marker to modify a content item displayed on a display screen of a computing system. A determination can be made that a user has selected a colored ink from the plurality of colored inks, wherein the plurality of colored inks includes a multi-colored ink. One or more lines can be drawn on the display screen based on a user input and the selected colored ink.

Systems and methods for augmenting content

Techniques are provided for aggregating data about multiple user interactions with a media (video or audio) item and analyzing the aggregated data. Based on the analysis, a recommendation and/or a report may be generated. Alternatively, one or more changes are automatically made to the media item. A recommendation indicates how the media item may be improved. The recommendation may indicate where the media item should be modified. The recommendation is then provided to a creator of the media item. A report indicates where within the media item different user interactions are occurring. If a change is automatically made to a media item, then a report may be generated that indicates a difference between user interactions before the change and after the change.

Analyzing user interactions with a video

Techniques are provided for associating comments with certain positions within a video (or audio) timeline. Multiple users compose comments, such as questions, and cause those comments to be stored in association with the video. Each comment is stored in association with a specific point or section in the video timeline. Later, another user can view the comments and select a particular comment, which causes the video to be played at the position in the timeline associated with the particular comment. Additionally or alternatively, playing a particular portion of a video may cause one or more comments that are associated with the particular portion to be displayed.

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Santa Clara, CA, United States of America

Puneet Sethi