American Express Travel Related Services Company, Inc.

Priyadarshini Koul

Sripriya V Tiku

Sathish B Muthukrishnan

Sastry Vsm Durvasula

Stephanie Schultz

Sastry V S M Durvasula

Lucas Saunders Gebb

Sarah Claire Peltier

Rachna R Govani

Premkumar Manivannan

Sripriya Tiku

Sastry Durvasula

Ashish Kumar

David Wolf

Sibish Basheer

Nageshwara R Chirravuri

Jennifer M Russo

Luke Gebb

Sohail Zafar

Varun Sood

Ravi Govindasamy

Lucas Gebb

Sarah Peltier

Michael D Morris

Harish R Naik

Scott M Roen

Robert Wilmes

Sherree Newhouse

Manjushri H Puranik

Leslie Berland

Sathish Muthukrishnan

Shari Forman

Amit Prakash Gupta

Jennifer Russo

Scott Roen

Michael Morris

Manjushri Puranik

A consumer may enroll in an event gamification system. An event listener may detect an event. The event gamification system may determine that the event qualifies for a game in which the consumer is enrolled. The event gamification system may transmit an achievement notification to the consumer as soon as the event occurs. The game may be displayed in a GUI on a consumer device. The consumer may be rewarded for completing the achievements in the game. Also, a server computer receiving a plurality of data sets that represent visually perceptible elements for a plurality of host web pages, wherein each of the plurality of host web pages displays an active link associated with a product on a merchant web page. The server automatically generating composite web page from: i) the particular data set associated with the particular host web page and the particular set of visually perceptible elements and ii) the related electronic content associated with the product from the merchant web page.

Event gamification in real time

A method comprises receiving, by a computer-based system for processing a transaction, a notification that a transaction account holder has taken an action, taking, in near real time, an action in response to the action taken by the transaction account holder, and/or communicating with a web-client associated with the transaction account holder in response to the action taken by the transaction account holder. The communicating with the web-client may occur in near real time.

Transactions with reward points

The present disclosure includes a system, method, and article of manufacture for targeting ad impressions. A list of customer records may be transmitted to a service provider system that identifies a matched customer and installs a cookie on a web client associated with the matched customer. The system may further receive a campaign request from a merchant and transmit the campaign request to the service provider system which may add a flag to the cookie based on the campaign request as well as instruct a media buyer system to bid on an ad impression for the matched customer based on the flag. The system may further receive an expenditure associated with the matched customer who received the ad impression and compare the expenditure to an expenditure associated with a customer who did not receive targeted ad impression but fits parameters associated with the campaign request.

Expenditures based on ad impressions

The systems and methods of the disclosure allow user to receive offers through social media channels. The systems and methods are capable of creating offers, ranking the offers based on both transaction data and social media profile activity information, distributing the offers through social media channels, associating the offers with a synced transaction account and providing rewards based on transactions that comply with offers. The rewards may be applied at the time of purchase, in response to authorization information or at settlement as a transaction account credit.

System and method for providing offers through a social media channel

Systems and methods for processing transactions

Systems and methods for targeting ad impressions

A system and method provide rewards or loyalty incentives to transaction account customers. The system includes a computing platform comprising application programming interfaces that enable users to define marketing programs. The system thus enables an efficient, automated and extensible platform for creating, managing and executing rewards and other marketing related programs.

System and method for administering marketing programs

Growing community of inventors

Scottsdale, AZ, United States of America

Priyadarshini Koul