Samsung Electronics Co., Ltd.

Pratyush Pushkar

Mallikarjuna Hampali

Duckey Lee

Rajavelsamy Rajadurai

Nitish Varshney

Mohan Rao Naga Santha Goli

Arun Kunnappillil Madhusoodhanan

Provided is a system and method for displaying an advertisement. The method for displaying an advertisement, includes receiving, by an advertisement server, an advertisement request from a media playback service subsequent to an initiation of a media playback on an electronic device of a user, identifying, by the advertisement server, at least one eligible advertisement, based on the advertisement request, retrieving, by the advertisement server, an advertisement profile of the user, determining, by the advertisement server, a preferred viewing duration associated with each of the at least one eligible advertisement, based on a correlation of each of the at least one eligible advertisement with the advertisement profile of the user, and obtaining, by the advertisement server, a summarized version of an advertisement selected from the at least one eligible advertisement based on the preferred viewing duration of the user.

Systems and methods for advertisement playback based on preferred viewing duration

A method for operating a device in a wireless communication system is provided. The method includes receiving a plurality of embedded subscriber identity module (eSIM) profiles, each eSIM profile being associated with at least one quality of service (QoS) feature, performing a primary mapping between the plurality of eSIM profiles and applications available on the device based on QoS requirements of the applications, and performing transfer of data belonging to the applications using the mapped eSIM profiles corresponding to the primary mapping.

Method and apparatus for providing network connectivity in a wireless communication system

The present invention discloses a system and method of preforming integrated mobile number portability (MNP) and remote SIM provisioning (RSP). The method includes: receiving, by a recipient BSS, a subscription request comprising an MNP request indicator from a user equipment; requesting, by the recipient BSS, the subscription request to a recipient Subscription Manager-Data Preparation (SM-DP) to initiate the RSP, creating, by the recipient SM-DP, a recipient MNO profile comprising a recipient MSISDN upon confirmation receipt of the Download Order by the recipient BSS, registering, by the recipient SM-DP, an MNP event in a Subscription Manager-discovery Server (SM-DS) to initiate the MNP, retrieving, by the UE, RSP event details from the SM-DS to execute profile download, and executing, by the UE, the MNP event and the RSP by transferring an eUICC functioning from a donor MNO profile to the recipient MNO profile at porting date and time.

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Bengaluru, India

Pratyush Pushkar