A9.com, Inc.

Amazon Technologies, Inc.

Prasanna Krishnamoorthy

Matthew Hamilton Battles

Various embodiments enable a user editing a document to tag product references in the document. These product references can then be recognizable when the document is published online, thereby enabling ad units (or other personalized units associated with the content) to be inserted either at a location associated with a particular product reference or within the document in a designated location. For example, when editing or drafting a document, a client-side tool could enable a user to tag particular words within the text to create a hyperlink to product pages of an electronic marketplace. In another example, a client-side tool could auto-insert a list of words associated with subject matter of the same. Accordingly, mentions of these words in content could be auto-converted into text-links or hyperlinks to a respective items page of the electronic marketplace.

Content tagging

Certain embodiments herein relate to attributing or associating a user's actions with respect to web page content to the multivariate test parameters. For example, a user's purchase of a product after clicking on an ad in the web page content may be attributed to multivariate test parameters corresponding to the placement of the ad, the size of the ad image, whether a border is placed around the ad, any number of attributes associated with the ad, the content in which the ad is placed, etc. In certain embodiments, a user's actions may occur at a device that is separate from the publisher device. Techniques described herein may attribute or associate such actions with a publisher's web page content such that publishers may be made aware of the effectiveness of the placement, layout, orientation, etc., of their web page content based on how users reacted to such attributes.

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Karnataka, India

Prasanna Krishnamoorthy