Comcast Cable Communications Management, LLC

Prakash Hedge

John Carney

David De Andrade

Matt Marenghi

Lena Chane

Viva Chu

Alex Chung

Greg Thomson

David Brandyberry

Sithampara Babu Niranjan

Leon Franzen

Ruth Dawson

iTV content is created and deployed using a server component adapted to allow content developers to create applications according to an authoring specification that describes a framework for same; a transport component configured to optimize and deliver the applications to one or more clients; and a client component adapted to render the applications through a television so as to permit user interaction therewith. The authoring specification provides for the presentation of content through one or more templates defined therein, allowing application definition and behavior to remain common across multiple client device types, middleware platforms, and/or iTV operating environments. The framework for applications accommodates advertising, promotions, content placement packages and/or programming campaign definitions, so as to permit a selection of a specific advertisement, promotion or content at a time of preparation of the iTV content by the server, and/or a time of execution of the applications by the client.

System and method for construction, delivery and display of iTV content

Growing community of inventors

Mill Valley, CA, United States of America

Prakash Hedge