Facebook, Inc.

Pradeep Kumar Sharma

Martin Rehwald

Andrew Alexander Birchall

Fernando Jorge De Almeida Da Silva

Kostyantyn Fomin

Florin Ratiu

Aleksandar Ilic

Yiyu Li

Vasanth Kumar Rajendran

In one embodiment, a method includes accessing a notification to be sent to a user, where the notification has a context. The method also includes sending a request to a history service for historical notification data associated with the user with respect to the context of the notification and a ranking of the notification where the ranking indicates a probability of the user interacting with the notification. The method also includes receiving the historical notification data and the ranking from the history service. Moreover, the method also includes determining a delivery policy to apply to the notification based at least in part on the context of the notification, the historical notification data, and the ranking. Furthermore, the method also includes applying the delivery policy to the notification to be sent to the user.

Sending notifications as a service

In one embodiment, a method includes one or more computing devices accessing a notification to be sent to a user, where the notification has a context. The method also includes one or more computing devices sending a request to a history service for historical notification data associated with the user with respect to the context of the notification and a ranking of the notification where the ranking indicates a probability of the user interacting with the notification. The method also includes one or more computing devices receiving the historical notification data and the ranking from the history service. Moreover, the method also includes one or more computing devices determining a notification policy to apply to the notification based at least in part on the context of the notification, the historical notification data, and the ranking. Furthermore, the method also includes one or more computing devices applying the notification policy to the notification to be sent to the user.

User-aware notification delivery

In one embodiment, a method includes one or more computing devices accessing a notification to be sent to a user, where the notification has a context. The method also includes one or more computing devices sending a request to a history service for historical notification data associated with the user with respect to the context of the notification and a ranking of the notification where the ranking indicates a probability of the user interacting with the notification. The method also includes one or more computing devices receiving the historical notification data and the ranking from the history service. Moreover, the method also includes one or more computing devices determining a delivery policy to apply to the notification based at least in part on the context of the notification, the historical notification data, and the ranking. Furthermore, the method also includes one or more computing devices applying the delivery policy to the notification to be sent to the user.

Growing community of inventors

Santa Clara, CA, United States of America

Pradeep Kumar Sharma