Adobe, Inc.

Polina Bartik

Zhenyu Yan

Abhishek Pani

Wuyang Dai

Yi-Hong Kuo

Xiang Wu

An improved analytics system generates actionable KPI-based customer segments. The analytics system determines predicted outcomes for a key performance indicator (KPI) of interest and a contribution value for each variable indicating an extent to which each variable contributes to predicted outcomes. Topics are generated by applying a topic model to the contribution values for the variables. Each topic comprises a group of variables with a contribution level for each variable that indicates the importance of each variable to the topic. User segments are generated by assigning each user to a topic based on attribution levels output by the topic model.

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San Jose, CA, United States of America

Polina Bartik