Tencent Technology (shenzhen) Company Limited

Tencent Technology Company Limited

Pingfeng Cheng

Yu Huang

Xing Li

Ming Luo

Shenxing Yuan

Xuexi Yang

An advertisement push apparatus and method are provided. In some embodiments, the apparatus includes: a foreground advertisement playing module configured to play a foreground advertisement according to a playing address of the foreground advertisement provided by a background server; a material displaying module configured to display preview materials of all or some of n candidate advertisements upon detection of a selection instruction triggered by a user during a process of playing the foreground advertisement, where n is a positive integer; and a candidate advertisement selecting and playing module configured to select at least one candidate advertisement from the n candidate advertisements for playing, in response to a selection operation of the user performed on the preview materials of the candidate advertisements.

Advertisement push system, apparatus, and method

A method for a computer server to adaptively push primary target information to terminals associated with an end user is provided. Upon detecting an operation initiated by the end user from a target terminal, the computer server determines primary target information to be pushed to the target terminal in accordance with the operation information and information of the end user. The computer server then acquires push control information for the primary target information, the push control information including push parameter information, related secondary target information and combined push frequency control information. Next, the computer server acquires push records of the primary and related secondary target information, respectively, according to the push parameter information. Finally, the computer server pushes the primary target information to the target terminal adaptively according to the combined frequency control information as well as the push records of the primary and the related secondary target information thereof.

Method and system for pushing information to end users adaptively

The present application discloses a network media information display system, method, apparatus and server. The method includes: setting network media information data in a display server, the network media information data including a model type corresponding to a network media information template, template data, and element content, and the template data including an element identification and model data; setting the model type and a creation script of a corresponding basic element in a display apparatus; acquiring, by the display apparatus, corresponding network media information from the display server, automatically creating a basic element corresponding to the model type of the network media information according to a preset basic element creation script, matching a structural element of the current network media information according to an element identification in the template data, and assembling, according to the model data, the structural element into the network media information that needs to be displayed.

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Shenzhen, China

Pingfeng Cheng