Google Inc.

Pieter Albertus Mathijs Senster

Thomas James Worthington Long

Systems and methods for automatically identifying visually sensible locations in which third-party content can be placed on a web page and configuring the web page to display third-party content at the identified locations. A processor identifies a root element of a web page within which to insert third-party content slots for providing third-party content items. The processor identifies visible content items within the root element and identifies anchorable elements within the root element around which a third-party content slot is insertable. Each of the anchorable elements corresponds to a respective identified visible content item that has bounds that extend from a first predefined region to a second predefined region of the web page. The processor determines that one or more positions relative to the identified anchorable elements are usable for inserting a third-party content slot. The processor generates a list including positions relative to the identified anchorable elements determined to be usable.

Methods and systems for providing third-party content on a web page

Systems and methods of selectively preventing content slots from displaying content items on an information resource are described. Processors receive a request to provide, to a computing device, an electronic document corresponding to an information resource having content slots in which content items are displayed. The processors determine, in response to the request, to provide a modified version of the electronic document including actionable language that prevents at least one of the content slots from displaying content items. The processors identify in the electronic document, the at least one content slot to prevent from displaying content items. The processors modify the electronic document to include a snippet of actionable language in a portion of the electronic document that is executed by the computing device prior to executing actionable language corresponding to the identified at least one content slot. The processors transmit the modified electronic document to the computing device.

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London, United Kingdom

Pieter Albertus Mathijs Senster