Amazon Technologies, Inc.

Phillip A Kahrl

Michael Lee Loritsch

Jody David Biggs

Systems and methods are disclosed to update ads on user devices that may connect to a network only intermittently by predicting and tracking various metrics associated with ads delivered to the user devices. An example method may include determining a first set of ads that were presented at a first semi-connected device while the first semi-connected device was disconnected from a network, determining a first device identifier associated with the first semi-connected device, and determining, based at least in part on the first device identifier, a first estimated number of ad impressions for a first ad. Example methods may include determining, based at least in part on the first estimated number of ad impressions, that the first semi-connected device is to be updated with the first ad, causing the first ad to be sent to the first semi-connected device, and causing at least one ad of the first set of ads to be removed from the first semi-connected device.

Advertisement metric prediction

Systems and methods are disclosed to update ads on user devices that may connect to a network only intermittently by predicting and tracking various metrics associated with ads delivered to the user devices.

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Mukilteo, WA, United States of America

Phillip A Kahrl