Hallmark Cards, Inc.

Philip Davis

Brian Lee Wegstein

Craig William Cayce

John VanDyke Stram

Michael Kerker

A display apparatus can include a substantially self-supporting panel adapted to be erected and used without the use of a support frame. In one embodiment, a frameless display fixture includes first and second panels fastened to one another proximal their upper edges, recesses adapted to receive retail merchandise integrally formed along a front side of the panel, and mating portions proximal their lower edge which interlock with a substantially rigid base unit such that the lower edges of the panels are held a fixed distance from one another. The first and second panels may be substantially mutually self-supporting so as to form a frameless display fixture.

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East Peoria, IL, United States of America

Philip Davis