Ebay, Incorporated

Petra Hofer

Peter M Johnson

Tola Dalton

Chenggang Luan

Masaki Sawanobori

Krishna Somayajula

A method is described that comprises providing a cultural specific on-line commerce experience for an end user by translating an action of the end user into a standard format used by an on-line auctioneer and by causing the translated action to be sent over a network. The action is taken through a cultural specific end user interface. The standard format is used by an on-line commerce service's back end application software to recognize end user actions originating from experiences that include the cultural specific on-line experience as well as experiences other than the cultural specific on-line experience. The action that is translated into the standard format is to be sent into a network so that it can be received by the on-line commerce service's back-end resources and recognized by the back-end application software.

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San Jose, CA, United States of America

Petra Hofer