The Nielsen Comapny (US), LLC

Peter Schnatz

David J Kurzynski

Balachander Shankar

Samantha M Mowrer

Michael Evan Anderson

Fatemehossadat Miri

Michael Grotelueschen

Arijit Jha

Zachary Zofrea

Rachel Worth Olson

Robert Gottesman

Methods, apparatus, systems, and articles of manufacture are disclosed to determine total audience ratings. An example apparatus includes metrics generator circuitry to generate a first audience size for media accessed by first devices of a first media platform at a first level of aggregation, the first level of aggregation corresponding to the media accessed on a first television network and on a first website, generate a second audience size for the media accessed by the first devices of the first media platform at a second level of aggregation, the second level of aggregation corresponding to the media accessed on the first television network and accessed on the first website and a second website, comparator circuitry to compare the first audience size to the second audience size, adjustor circuitry to reduce the first audience size based on the second audience size, and audience determination circuitry to determine a total audience size.

Methods and apparatus to structure processor systems to determine total audience ratings

Growing community of inventors

New York, NY, United States of America

Peter Schnatz