T-mobile Usa, Inc.

Peter Nicholas Morrelli

Peter M Francis

The systems, devices, and techniques described herein are directed to tracking keyword performance associated with search engine optimization. For example, the systems, devices, and techniques described herein can include determining a list of keywords relevant to a website and determining a ranking of the website in search results responsive to individual keywords of the list of keywords. A selection rate associated with search rankings can be determined, as well as a query volume of keywords over time. A keyword ranking index (KRI) can be determined based on the list of keywords, rankings of keywords, selection rates associated with rankings, and expected query volumes. In some instances, the KRI may represent a weighted sum of expected query volume divided by a maximum expected volume associated with the keyword list. Thus, the KRI provides an improved determination of keyword performance with respect to search engines and keyword rankings associated with a website.

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New York, NY, United States of America

Peter Nicholas Morrelli