Google Inc.

Peter Kellis Kamvysselis

Diane Lambert

Matthew A Shulman

Ekaterina Rogers

A system collects information from different sources regarding online activities of users and information regarding presentation of additional content. The user online activity information can include an indication of a web page visited (e.g., URL), a time when the web page was visited, and an anonymized identifier for a user device. Additional content service information can include an additional content identifier, a time the additional content was served, and an anonymized identifier for a user device to which the additional content was served. An optimizing engine uses this information to correlate additional content presentation to user online activity while preserving privacy of users. The system can use the correlation information to perform various statistical analyses, including determining the effects of presentation of particular additional content on user online activity, while preserving the privacy of individual users and preventing the information from being linked to a particular user.

Systems and methods for preserving privacy

A dashboard to integrate gadgets and present data output from the gadgets in an integrated user interface. The gadgets dynamically collect information about an advertisement or an ad campaign associated with the advertisement as the information is collected from various sources during the ad campaign, each of some of the gadgets processing collected information and outputting the processed information in real time.

Growing community of inventors

Mountain View, CA, United States of America

Peter Kellis Kamvysselis