Hulu, LLC

Peter E Sargent

Hua Zheng

Eugene Chuan-Huai Wei

Chaitanya Laxminarayan

Hang Li

Wing Chit Mak

Liang Xiang

Nathan A Hinish

In a streaming video system, a method determining a sequence of video programs playing on an interactive player device may include streaming a first video program including an ad break from a computer server to an interactive player device during a first streaming session. The method may further include automatically selecting a video advertisement or next program from a set of prospective video advertisements for play during the ad break or available programs, based at least in part on the first video program exclusive of any parameter based on user identity. The method may include providing the video advertisement to the interactive player device in the first streaming session at the ad break. Bases for selecting the next ad or program may include program popularity, rate of change in popularity, or other parameter. The method may be embodied in a computing apparatus or system.

Ad selection and next video recommendation in a video streaming system exclusive of user identity-based parameter

A processing workflow method, system, and computer program product provide the ability; to recommend alternative programming during playback of a source media program. A media program player plays the source media program to a first viewer and provides information regarding the first viewer to a recommendation engine. The recommendation engine calculates and sends the media player a list of recommended media program candidates (including identifications of the candidates) based on the information. Prior to reaching an advertising break in the source media program, the media player transmits a request (including the identifications) for an advertisement to an advertising server and in response, receives an advertisement that is played to the first viewer during the advertising break.

Processing workflow for recommending media programs

A method, system, and computer program product provide the ability to recommend, to a first viewer, alternative programming during playback of a first media program. The first media program is played. A second media program of potential interest to the user is identified. During an advertising break, an interface is presented to the user that identifies the second media program. An indication of interest in the second media program is received from the user. If the indication indicates that the user is interested in the second media program, a reference to the second media program is saved as a viewer recommendation for later playback. If not interested, additional input may be received from the user indicating why the user is not interested.

Method and apparatus for recommending media programs

A method, system, apparatus, and computer program product provide the ability to bookmark a media program for subsequent viewing. A first interface is displayed and identifies a first media program. Via the first interface, a user requests that the first media program be recorded as a bookmark in a list of maintained bookmarks. The list of bookmarks is displayed. A user selects one of the bookmarks from the list and in response, the first media program is displayed to the first viewer.

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Santa Monica, CA, United States of America

Peter E Sargent